The Brazilian government tourism body Embratur has started new promotional campaigns and will invest millions of pounds to advertise the country’s attractions in a bid to support the country’s tourism sector.
‘Brazil Sensational’ is the name of the proposal by the government to attract holidaymakers from UK, France, Canada, Spain, Italy, Germany and the US. The global campaign will run until June 2009 and wants to showcase the aspects of the country, such as its cultural history, rural life, food, the rainforests, adventure tourism and beaches. Leonel Rossi, director of international affairs at the Brazilian Travel Agency Association, has predicted a growth of ten per cent in the number of foreign tourists in Brazil this year.
Commenting on the scheme, Luiz Barretto, Brazil’s minister of tourism has said that the purpose is to create higher demand for Brazilian destinations. This new initiative is designed to attract more tourists to Brazil and this could broaden the appeal of the country and potentially open up new areas to tourists. The promotion of Brazil as a holiday location is a good news for overseas investors thinking of buying property in the nation, as holidaymakers may need rental accommodation during their stay.
The Annual Research of Economic Conjecture in Tourism has revealed that after a record year in 2007, when the industry generated $19.8 billion, the revenues are predicted to rise by 16.7 per cent in 2008 and associated sectors including investment and holiday property in Brazil are likely to receive more stimulation.
In related news, the World Travel and Tourism Council has stated that Brazil should be among the top ten countries in the world that generate the most jobs in tourism by 2018.
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